Candidate retargeting gives your brand and opportunities extended ongoing exposure to the people you want to reach, even when they're not looking at jobs.
Wait, what's retargeting?
Ever look at a product online, only to have ads for that very same product follow you around the web for days? That's retargeting. And instead of trying to sell you running shoes or detergent, those ads could be promoting your job.
Extend your reach beyond a single site.
With Candidate retargeting, your jobs and messages will be broadcast to an expansive network of career and online destinations where all kinds of candidates interact and engage. Active to passive. Focused to broad. And everywhere in between.
Here are a few ways we can help you reach the right candidates
Put your hiring message in front of people who have already shown interest in your job, or one like it.
Attract new potential candidates by targeting people who "look like" the job seekers who have already expressed interest.
Nexxt Member Targeting
Create targeted campaigns to Nexxt members in the industries and locations that fit your hiring needs.
Why do I need retargeting?
Because the best person for the job may not be looking for one.
Because people have to know you before they can want to work for you.
Because refreshing your candidate funnel helps all your hiring efforts.
Reach passive candidates
After doing some analysis, Angela discovered that the vast majority of candidates did not apply on their first visit to her company's career site. Especially in the current job market, people were often already employed and not as motivated to act on a new opportunity.
That's when she decided to use retargeting to keep her jobs in front of those candidates and invite them back to the site for another look. Instead of finding ways to attract brand new candidates, only to lose most of them after one visit, Angela finds it much more efficient to drive desirable, passive candidates back into the funnel, increasing quality applies in the process.
Candidates are everywhere. Now your jobs can be, too.